Background
Towards more accessible screening
Barely three years after its inception, Prelib, an STBBI self-screening centre, was ready to take the next step: to become THE benchmark for STBBI screening among young adults in Quebec.
Our challenge: to find the best way to increase the brand’s recognition while increasing its presence on different social media platforms.
“Club Sexu readily understood our brand, our needs, and our strategic vision. Its team succeeded brilliantly in multiplying the opportunities for exchange between Prelib and its potential clientele, while ensuring to distinguish our discourse from those of other screening clinics.”
Jean-François lefort
CEO
Strategy
STBBI screening among young adults
According to the Institut national de santé publique du Québec, 28,000 new cases of chlamydia were reported in Quebec in 2019 (Blouin et al., 2021). The most affected age group? Youths between the ages of 15 and 24, most probably because they hadn’t received accurate or comprehensive education on the importance of getting tested.
What if Prelib was the perfect brand to do exactly that? Through content that is sometimes informative, sometimes educational, but always fun, accessible, and useful, we made it our mission to normalize screening and STBBIs.
solution
A conversation without taboos
We created a personality, a voice, a tone, and even a unique look that Prelib could use to flirt and match with youths on social media.
Also, because we find that the best way to connect with a given population is to share its interests, social codes, and language, we made sure that Prelib ticked all of these boxes. Thanks to dynamic, yet relevant content, we initiated a conversation about STBBIs and all the things we can do to prevent and treat them, starting with preventive screening.
Using an accessible and friendly tone, quizzes, and scenarios in a variety of formats, we have multiplied the opportunities to make some noise and increase brand recognition.
329 898
The number of people who saw Prelib’s Instagram profile from February 2022 to February 2023.
7,75%
The engagement rate with the brand’s Instagram posts reached this percentage from February 2022 to February 2023.
45 018
Content reach is mostly organic; it reached 45,018 Instagram users from February 2022 to February 2023.
1 503 125
On Facebook, posts reached 1,503,125 people from February 2022 to February 2023.
About
Prelib
Created in 2018, Prelib is an STBBI self-screening centre whose mission is to improve everyone’s sexual health through simple, accessible, inclusive, and judgment-free services. In Canada, it’s the very first STBBI screening centre that offers a digital medical platform, a personal file, remote consultation, and self-screening.
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Blouin, K., Lambert, G., & Venne, S. (2021, December 9). Portrait des infections transmissibles sexuellement et par le sang (ITSS) au Québec – 2019 [Portrait of sexually transmitted and blood-borne infections (STBBIs) in Quebec – 2019]. Institut national de santé publique du Québec. https://www.inspq.qc.ca/sites/default/files/publications/2783-portrait-infections-transmissibles-sexuellement-sang.pdf
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