Barely three years after its inception, Prelib, an STBBI self-screening centre, was ready to take the next step: to become THE benchmark for STBBI screening among young adults in Quebec.
Our challenge: to find the best way to increase the brand’s recognition while increasing its presence on different social media platforms.
According to the Institut national de santé publique du Québec, 28,000 new cases of chlamydia were reported in Quebec in 2019 (Blouin et al., 2021). The most affected age group? Youths between the ages of 15 and 24, most probably because they hadn’t received accurate or comprehensive education on the importance of getting tested.
What if Prelib was the perfect brand to do exactly that? Through content that is sometimes informative, sometimes educational, but always fun, accessible, and useful, we made it our mission to normalize screening and STBBIs.
We created a personality, a voice, a tone, and even a unique look that Prelib could use to flirt and match with youths on social media.
Also, because we find that the best way to connect with a given population is to share its interests, social codes, and language, we made sure that Prelib ticked all of these boxes. Thanks to dynamic, yet relevant content, we initiated a conversation about STBBIs and all the things we can do to prevent and treat them, starting with preventive screening.
Using an accessible and friendly tone, quizzes, and scenarios in a variety of formats, we have multiplied the opportunities to make some noise and increase brand recognition.
Created in 2018, Prelib is an STBBI self-screening centre whose mission is to improve everyone’s sexual health through simple, accessible, inclusive, and judgment-free services. In Canada, it’s the very first STBBI screening centre that offers a digital medical platform, a personal file, remote consultation, and self-screening.