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Welcome
to the Club!
Our
mission
Positive, inclusive, and empowering sex education is Club Sexu’s mission. We are both a medium and a non-profit creative studio. We make scientific knowledge and realistic and diverse sexual models accessible in an innovative way through the creation of content, campaigns, and events.
Are we sexually illiterate?
An entire generation of young adults hasn’t had access to quality sex education. No wonder they keep turning to the internet to find answers to all their sex-related questions and concerns. Above all, we don’t judge. We did the same, and it’s exactly what led us to launch the Club. In a world where sexuality is portrayed mainly in terms of risk and problems, we wanted to refocus the discourse on facts that are accurate, reliable, tailored, and attractive and to remove the climate of fear and taboos that has surrounded sex. Most of all, we wanted to bring the notion of pleasure back to the fore.
Why?
A neglected public
Learning about sexuality is the work of a lifetime. But even with all the goodwill in the world, we can’t do it if we don’t have access to relevant information.
Good news: sex education classes have returned to the school curriculum. Not-so-good news: don’t get us started on how it was implemented in schools! In any case, when youths graduate from high school, many are sexually active but are left to their own devices, often with Google and mainstream porn platforms as their only educators. Thus, Club Sexu is here to overcome this lack of access to quality information and continue education and awareness-raising beyond the classroom.
How?
A pleasure-centred approach
The scientific literature shows that an approach that addresses sexuality from the perspective of pleasure (and fun!) is more effective than a fear-based approach. Luckily, our awareness-raising approach is centred on pleasure and exploration.
Inclusion at the heart of our content
Our project aims to be inclusive and accessible. More specifically, we ensure that everyone can identify with our content, regardless of gender, sexual orientation and experience, body image, or ethnicity. Plus, because we always strive to improve, we take all constructive comments and suggestions very seriously and with openness. Don’t hesitate to write to us to let us know your needs and desires. We’re all ears.
Our story
The tête-à -tête
Geneviève Bergeron uses her design expertise to develop a brand and a magazine on sexuality as part of her end-of-studies project in graphic design. When the project is received with great enthusiasm, Geneviève decides to make it last beyond her undergraduate years with her friend and fellow designer Maude Huysmans. They are both motivated to use their creative expertise to change the way sexuality is taught. This marks the beginnings of what would become Club Sexu as we know it.
An orgy of talent
After months and months of working with business development coaches and participating in Impact 8’s Collision course, the pair attract several sexuality and communication experts thanks to their legendary flair. The Club Sexu team is born.
The rest rapidly unfolds. The very first part of Club Sexu comes into existence: an Instagram page through which the team tests people’s receptivity to sex-related content.
Next, the team then launches a crowdfunding campaign, which proves to be a great success (180% of the goal is reached) and enables the Club to make itself known. Thanks to the amount raised, the team develops a website, officially registers Club Sexu as a non-profit organization in September 2019, and organizes a launch event on November 9, 2019. At the same time, the Confessional is born.
Gaining depth
This is the start of the creative studio through which the Club offers its creative and sexological expertise to a clientele whose missions go hand in hand with its own. Of note, the Club reinvests the profits generated by the studio into its media projects. Thanks to its innovative business model, which relies on both public funding and self-generated revenue, the Club becomes able to fairly compensate its team.
In February, La Saint-Valencul, an anti-holiday nudging people towards self-love and connecting with others, takes place and is a resounding success!
The pandemic then hits, leading the Club to put its events on hold and adapt to a changing context. Several online conferences and discussions are held. The articles section, which offers long (but never boring) format coverage of a range of hot topics, debuts on the website. Each article is reviewed and annotated by a sexology specialist. As a result, people can now learn more, even through fiction.
A host of sexuality-related projects
A pivotal year for the Club, several important projects are introduced to the Quebec population. These include (hold on to your tuque, there are many) Apprendre à nous écrire, our inclusive writing guide developed in collaboration with Les 3 sex*; Club Discu, a series of events during which we have laid back discussions about sexuality; DépistaFest, a festival that promotes STBBI screening; the podcast À quoi tu jouis?; and Club Solo, a web application that democratizes masturbation. This year also sees the birth of our workshop service.
Pleasure that lasts
The demand for the Club’s services continues to grow, and we make the most of 2022, expanding while also stabilizing our activities. To ensure the management of the creative studio’s many projects, the Club hires a team of employees for the first time. Two workshops are added to our repertoire, and the second season of À quoi tu jouis? is released in the fall. The Club conceptualizes and produces various campaigns for a growing clientele. In-person events also come back in full swing, including Friends with Benefits, the launch of DépistaFest, and an outdoor Club Discu event.
